Dab wet messy stains with a cleaning solution and a clean cloth, paper towels, or a sponge instead of rubbing the stain. The key is blotting. Blotting puts a small amount of pressure on the stain to soak it up, while rubbing causes the particles to get ground into the carpet fibers, and this can lead to the premature breakdown of those fibers. You want to try and keep the stain in a small central area, so always blot from the outside of the stain inward, as blotting outward can actually spread the stain and make it larger.
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